In later summer, 2013, Beverly Hills, the world’s most exclusive community, embraced a new neighbor – CAMERICH, a top furniture brand from China. The new LA store is located on the famous furniture brand street, Robertson Boulevard, adjacent to Beverly Hills and West Hollywood. A lot of celebrities and Hollywood stars, including Ashley Greene and Chris Evans, and Latin dance world champion Derek Hough, attended the opening ceremony.
Highlighting the distinct identity of CAMERICH brand, the exterior walls of the new store features a sober, but dynamic style. Walking into the store, you are immediately impressed by the sheer contrast of colors, which brings life to CAMERICH products. Amid the black and white main colors, there are many green potted plants and colorful decorative paintings. In the middle of the showroom are LAZYTIME sofa and FLORA chairs, along with a shiny sapphire carpet.
“In my view, a good design is something that can touch deep into your heart. The United States is a place full of life vigor. Customers here enjoy diversified cultures. In addition to the typical oriental elegance, they want something passionate, something that matches your wild heart. Therefore, I used a lot of bold, shiny colors in the store to create a sense of contrast and highlight the identity and inner aggressiveness of CAMERICH brand,” said CAMERICH dealer Michael Lin, who is a designer himself.
“Where our store is located, right here, is home to top furniture brands of the United States, and even the world as a whole – very high end. I want to expand the space and highlight the CAMERICH identity through a contrast of colors. This is what makes the LA store unique.”
“Sitting side by side with other top brands in the biggest cities around the world has been the overseas business expansion model of CAMERICH over the years. The opening of the LA store is another milestone following our success in London. We will try our best to present Chinese designs to customers around the world.” said Shirley Wang, CAMERICH Brand Operating Director.
At nightfall, the streets at Beverly Hills are lit by splendid lights, unveiling a new part of life in this fashionable city. Standing quietly in the night, the CAMERICH store is poised to help its customers realize their unique HOME IDEAs.