Recently, British pop-up fashion designer Charlotte Taylor opened her first store at Sloane Square, London. To help highlight its fashion glamour, China’s top furniture brand CAMERICH was appointed as its furniture and decoration service provider.
A graduate of the renowned Central Saint Martin’s College, Charlotte Taylor made her debut at London Fashion week 2010. Unlike other conservative British designers, Charlotte has differentiated herself with bold, enthusiastic designs, which have attracted customers around the world with a fascinating touch of mystery, fantastic patterns and distinct tailoring.
Walking into Charlotte Taylor’s Sloane Square store, you are immediately captured by the distinct contrast between the modern, simplistic furniture products from CAMERICH and the splendid, British vintage-style fashion.
In the accessory section, two CAMERICH EX tables are put together to maximize the display space. On the top of the EX tables are a number of fine scarves with delicate blue marble hues, which look extraordinary soft and tender with the background of the classic grey oak finish.
In the fitting section, a CAMERICH BELL full-size mirror leans casually against the wall, just like a trusted friend, to provide customers trying Charlotte Taylor products with the most adequate response.
In the cashier section, the simple, neat curves of a black walnut BEND table and stylish BAROQUE chair from CAMERICH blend well with the sophisticated animal patterns on the wall, shaping a pleasant atmosphere to echo the feeling of customers who finally find their favorite clothes.
“The Charlotte Taylor team had been looking for a partner to provide furnishings for their brand launch for quite a while. They came to us in April,” said Mr. Rowen Meehan, a CAMERICH dealer in London, “The negotiation was very pleasant. Obviously, they were impressed by the fashionable designs and exquisite artisanship of CAMERICH products. In my view, CAMERICH’s simplistic furnishings helped highlight the splendour of Charlotte Taylor’s fashion designs.”
“The pursuit for innovation in designs has been an integral part of CAMERICH’s business strategy,” said Shirley Wang, CAMERICH’s Brand Operating Director, “It is our goal to lead the aesthetic trend in the furniture market and help customers develop their unique tastes with forward-looking designs. That is why CAMERICH has been able to win the approval of leaders in the world fashion community.”
Aesthetics, like fashion, has no boundary. Driven by their common pursuit for the charm of fashion, a top furniture brand from the east and a popular fashion brand from the west are joining hands to play a fascinating music chapter.