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2022-04-22

CAMERICH and The Readers Change the World with Tiny Human Forces

"No one can change the world thoroughly, yet the impulse to understand and change the world underpins human advancement and breakthroughs."

- Season 3 of The Readers


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A chair. A selected paragraph from a book. And a guest who reads it out with true and deep emotions. 


At The Readers, one of the most popular cultural variety shows in China, there are no megastars, but the theme of each episode strikes a chord with the audience, and motivates us to reflect on our attitudes towards books, reading and life. And China's furniture brand CAMERICH also values things like quality, warmth, affection, devotion and passion, as they can spur us on to further progress, like the timeless literature that has inspired generations.


A question is raised in every episode of the third season and readers from various industries are invited to answer the question. They might not be that famous, but are great storytellers who have fought for a cause, gone through ups and downs of life, or shown profound feelings in their perceptions of the world.  


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Can we really change the world?


Wang Meng, contemporary Chinese writer, related the question to the COVID-19 pandemic. He held that human forces are tiny, and yet human endeavors are enlightening and powerful enough to change the world. 


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Wang Meng: Though human forces are tiny, they constitute an integral part of the huge world.




How beautiful can women be?


Peter Pau, the cinematographer of Crouching Tiger, Hidden Dragon and winner of the Academy Award for Best Cinematography, insists on extending and deepening feminine beauty through his unique lens language.


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Peter Pau: Your inner beauty adds radiance to your outer beauty. 




Did you win in the fight against time?


A Yi, young Chinese writer, looked at the race against time from a dialectical perspective. What matters most is the tenacity and perseverance of humans, who are not daunted by the inevitable defeat. 



A Yi: There are two things that are invisible but quite oppressive to humans: one is gravity, the other time.


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Scenario-based reading in the new season aims to enhance cultural identity. Starting with a question, readers are encouraged to interpret classic literature based on their personal experiences. From engineering academicians, accomplished athletes, masters of design and art, to pioneers in public welfare and education, readers have been working tirelessly to promote social development, seek breakthroughs in their respective fields, assist others in personal fulfillment, and make the world a better place.


The same is true of CAMERICH. Since its inception, CAMERICH has been committed to guiding users to seek for the core value in life, create a premium lifestyle, and promote social progress through continuous product innovation and updating. As an industry leader and a responsible corporation, CAMERICH aims to produce subdued but reverberating sounds through faint but firm tapping. 


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