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2014-03-18

New G4 Store Image of CAMERICH

GUANGZHOU – This warm, enchanting March witnessed the opening of the 33rd China International Furniture Fair (CIFF), as well as an all new G4 image of top furniture brand CAMERICH's store at JSWB Guangzhou Pazhou Home Furnishings Center. 


Furniture is an essential part of the dream for a sweet home, which lies deep in the heart of every man and woman. Reinventing these elements with artistic means to inspire the unique HOME IDEA of every consumer is an important mission of the G4 store image.


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Walking into the Pazhou store, you are sure to marvel at the superb artistic designs of every aspect, ranging from spatial arrangement to products display and in-store decorations. A number of light, environment-friendly partition doors divide the store into a number of sitting rooms, dining rooms and bedrooms, each with its unique style and perfectly in harmony with others. 


The CASA sofa and the HANNA coffee table work together to present a neat, elegant sitting room. The VESSEL desk interacts with the AVALON sofa to build a quiet, yet vigorous study. The VESSEL dining table and the MING chairs are designed to ensure the sweetest dining moments for your family. Coated with traditional paint handmade in Venice, Italy, the interior walls shine with a natural beauty, as well as a touch of history amid the tender light. The works of world-famous modern artists, including Jordi Gomez and uniquely shaped lamps from Nemo Cassina and FontanaArte, and the all-star CAMERICH product portfolio work seamlessly to shape a modern, stylistic store.




The upgraded Pazhou store is more like the experience center of a Dream Home, instead of just a furniture showroom. In the midst of pleasing music, customers can enjoy the beautifully shaped and exquisitely crafted furniture products, as well as the modern art atmosphere of the store. This is exactly the highlight of CAMERICH G4 store's aspiration: to try to stimulate consumer's desire for a "dream home" by touching their senses and echoing their needs.


"As a China-based high-end furniture brand with a global vision, CAMERICH is launching its G4 store image as an important component of our visual identity system. It will be applied to more than 90 stores in 60 regions across the world," said Shirley Wang, CAMERICH Brand Operating Director, "We chose Pazhou store as the first candidate out of two considerations. First, we wish to display our new store image to celebrate the opening of CIFF. Second, we want to collect feedback on this new image from industrial elites from around the world, so that we will be able to take follow-up actions for further improvement."




Michael Xu, a multi-year dealer of CAMERICH in North America, has been keenly interested in the upgrade. "For a high-end international furniture brand, the in-store shopping experience is an important link, or the soul of the products. Personally, I like the Dream Home Experience Hall style of this upgrade campaign very much. I expect it to be implemented extensively in North America in the near future."


CAMERICH User Registration Agreement

I. General

1.1 The rights of ownership and operation of the official website of Beijing Triumph Furniture Co., Ltd. (hereinafter referred to as "CAMERICH") shall vest in CAMERICH.

1.2 Users shall read this Agreement carefully prior to registration and may become registered users only after agreeing to comply with this Agreement. Once registered, the agreement relationship between users and CAMERICH will form automatically, and users shall be bound by this Agreement. Before using special services or products, users shall agree to accept relevant terms of this Agreements.

1.3 This Agreement can be updated at any time by CAMERICH, and users shall note and agree that the community does not assume the obligation of notification. Notices, announcements, statements or other similar contents of the community shall constitute a part of this Agreement.

II. Services

2.1 The specific contents of CAMERICH shall be provided by the community according to the actual situation.

2.2 The community only provides relevant network services. All equipment related to network services (such as personal computers, mobile phones and other devices related to access to the Internet or mobile network) and required costs (such as telephone fees and access fees paid for access to the Internet, as well as mobile phone fees paid for use of the mobile network) shall be borne by users.

III. User Account

3.1 Users who complete registration procedures in the registration system of the community and pass identity authentication shall become formal users and have all authorities which users are entitled to as stipulated in the community; users without authentication shall only have partial authority of the members as stipulated in the community. CAMERICH shall have the right to change the design of authorities of members.

3.2 Users can only use real names in accordance with the registration requirements and must register with their personal email address. Users shall have the obligation to ensure the security of their password and account. Any loss or damage arising from all activities conducted by users using their password and account shall be borne by users themselves, and the community shall assume no responsibility thereof. If users find any unauthorized use of their account or any other security problems, they shall immediately modify the account password, keep it appropriately and, if necessary, inform the community. The community shall assume no responsibility for illegal use of a user's account by others caused by hacking or negligent password keeping.
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