SHANGHAI – On September 8, 2016, China’s top furniture brand CAMERICH introduced a series of new products in Shanghai, sharing with consumers the pleasure of comfortable experience.

Ordinary moments in life are often full of countless colors and fun. CAMERICH believes that inner freedom and serenity is the key to create designs that strike a chord with consumers. A free and open-minded philosophy of life will make design more approachable and full of love. Do not change because of outside influence, and free of the worries from trying to please others. CAMERICH’s designers focus on essential principles of point, line and surface, expressing the quality of being strong, spirited and persistent of CAMERICH people.

RUBIX is a sofa with multiple ways of combinations, recreating the vitality of a Rubik’s cube. ORIGIN chair and LEAF chair embody a great passion for life with their simplicity of design. The HUT coffee table is inspired by the architectural charm of Suzhou Museum, while the AMOR BED brings you the happiness of peaceful and comfortable experience. The leisure chair HONEY embraces the people sitting on it with a kind of sweet feeling. There are not only changes in the appearance, but an expression of diversity of design from different angles, adding a touch of originality while maintaining CAMERICH’s classic and elegant style.

This series of new products are an addition in quantity as well as an innovation in quality. A variety of chairs are made of fabrics with mental luster in brighter colors. The sofa uses three-dimensional double top stitch technology, incorporated with new design elements. More colors, new materials and other bolder attempts quietly add the products with a touch of youth and fashion style. 

As one member of the design team, young designer Yang Yatian is involved in the entire creative process, and she is very impressed by this experience. “Personally, I was particularly concerned about the design of the appearance at first, but as the work went on I gained more understanding and realized only designs that are incorporated with an inner idea can strike a chord with people and have long-term vitality. Design is not pure imagination, but a recreation of life after discovering life with heart. A good designer should fully take into account the expression of the product design in space, to meet the people’s needs and create a better life.” Yang said.

When talking about the new products, CAMERICH Brand Operating Director Ms. Shirley Wang said: “The beauty of life always inadvertently warms our hearts. We often say that design comes from life, you need to draw inspiration from the ordinary life intentionally, explore the world with the true meaning of life rather than the secular vision, and do not create something new just to be different or design for attracting people's attention, I think that's pretty much the essence of design. In the future, CAMERICH will adhere to its initial intention and move forward bravely in spite of all difficulties, to make the life easier and more enjoyable.”