BEIJING – China's top furniture brand CAMERICH attended the First Beijing International Furniture Exhibition and Chinese Life, seeking to convey a sense of real love with each product and to tell the story about a beautiful life with every aspect intended for consumers to sit or lie on or lean against.
Socrates once said: "The unexamined life is not worthy living." Yesterday, today, tomorrow, things are always changing. Only those who are fond of thinking are able to create unique aesthetic tastes and bring pleasant surprises. CAMERICH is fully aware that life needs changes, but what's more important is an unchanged heart amid a fast-changing world.
In an interview at the site, Ms. Shirley Wang, CAMERICH Brand Operating Director said: "Home is a place where you can relax and feel at ease. What's most cherished is the inherent grace, which does not need to be exuberant to be appreciated." The CAMERICH products showcased during the event are evidences of CAMERICH's commitment to admirable grace, and were really eye-opening, a perfect integration of lively elements with a touch of coziness.
Furniture has its unique toughness, tenderness, sense and temperature for people. In this particular area of life and aesthetics, incorporating the inspiration of art and caring for people into the brilliant design and techniques are especially important. These are exactly the sources of CAMERICH's people-centric design philosophy.
New exhibitions come and go. What's never changed is CAMERICH's attitude, i.e., "what we long for is what's most desired in life."