中文
中文
Home / Activities / News / Text
2019-03-18

Ballet Dance at the Furniture Fair
CAMERICH Builds a Unique Art Space at China International Furniture Fair (Guangzhou)

On March 18, the 4th Design Dream Show settled in the 43rd China International Furniture Fair (CiFF) (Guangzhou) with its new theme - Time Traveler. China’s top furniture brand CAMERICH adopted a personified and dramatic design approach to create a unique art space with the smart BALLET chairs.



CAMERICH X DDS


Art is a figurative expression of desire and drama is the magnified detail of life. “The Show in Box”, created by CAMERICH, is performing an infinite drama within a limited space.











Exhibition Works


Like a ballet dancer standing en pointe, 

BALLET chair dynamically combines reality and imagination.



BALLET 芭蕾椅



Concept Analysis


Two completely different theatrical performances in the limited space, through the contrast of order and chaos, give the single product infinite tension by repeated placing, while magnifying and stressing the details that we usually do not notice, thus deepening the exchanges between people and object, and causing viewers to ponder home furnishing.





Act 1: The Ballet


The group ballet dance, the beauty of order. 

Create momentum and spatial order language tone in a repetitive way, 

magnify the details of the product through the theatrical performance practices.





Act 2: The Dumb Show


Silent film and pantomime, the art of tension and blankness. 

The freeze-frame in motion provides unusual tension 

and blank space for the performance without words. 

Too many words would be superfluous.





Design Dream Show


Co-organized by CiFF, CBD Fair, Red Star Macalline and Innovation Design Union, the show has attracted over 40 million online and offline visitors since 2016, allowing the world to witness the robust growth of Chinese original design force.


新闻稿确定大图18.jpg



CAMERICH User Registration Agreement

I. General

1.1 The rights of ownership and operation of the official website of Beijing Triumph Furniture Co., Ltd. (hereinafter referred to as "CAMERICH") shall vest in CAMERICH.

1.2 Users shall read this Agreement carefully prior to registration and may become registered users only after agreeing to comply with this Agreement. Once registered, the agreement relationship between users and CAMERICH will form automatically, and users shall be bound by this Agreement. Before using special services or products, users shall agree to accept relevant terms of this Agreements.

1.3 This Agreement can be updated at any time by CAMERICH, and users shall note and agree that the community does not assume the obligation of notification. Notices, announcements, statements or other similar contents of the community shall constitute a part of this Agreement.

II. Services

2.1 The specific contents of CAMERICH shall be provided by the community according to the actual situation.

2.2 The community only provides relevant network services. All equipment related to network services (such as personal computers, mobile phones and other devices related to access to the Internet or mobile network) and required costs (such as telephone fees and access fees paid for access to the Internet, as well as mobile phone fees paid for use of the mobile network) shall be borne by users.

III. User Account

3.1 Users who complete registration procedures in the registration system of the community and pass identity authentication shall become formal users and have all authorities which users are entitled to as stipulated in the community; users without authentication shall only have partial authority of the members as stipulated in the community. CAMERICH shall have the right to change the design of authorities of members.

3.2 Users can only use real names in accordance with the registration requirements and must register with their personal email address. Users shall have the obligation to ensure the security of their password and account. Any loss or damage arising from all activities conducted by users using their password and account shall be borne by users themselves, and the community shall assume no responsibility thereof. If users find any unauthorized use of their account or any other security problems, they shall immediately modify the account password, keep it appropriately and, if necessary, inform the community. The community shall assume no responsibility for illegal use of a user's account by others caused by hacking or negligent password keeping.
Agree
I have read and acceptedCAMERICH User Registration Agreement