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2019-01-04

Honor is the Best New Year Gift
CAMERICH's Official Website Won the IAI Design Award

Persisting on innovation, China’s top furniture brand CAMERICH carefully upgrades its official website (http://www.camerich.com) to show a clean and comfortable new image. And the effort pays. The past December of 2018 saw the website win the IAI Design Excellence Award with its concise, artistic and stylish design.


IAI Design Award, sponsored by Asia-Pacific Designers Federation (APDF), is one of the most influential and reputed design awards in Asia-Pacific region and even worldwide. The award involves three professional fields: interior design, architecture design and product design, and now extends to more areas including communication design, concept design, and fashion design.


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This year’s IAI Design Award academic jury brought together 42 well-known designers from around the world, including Dutch designer KEES SPANJERS, Founding Chairman of APDF He Changcheng, Zhu Pei, Dean of the School of Architecture from Central Academy of Fine Arts, Chen Guangxiong, famous architecture and interior designer from Taiwan, etc. 


There is a total of 1,376 entries competing for the 2018 awards. After three rounds of reviews, 42 were shortlisted and CAMERICH official website stood out to win the Design Excellence Award.





As the most important showcase of brand image, the official website directly conveys the character and connotation of the brand. Guided by CAMERICH’s “Less is More" home philosophy, the construction of the website took as long as 12 months, and gave consideration to both aesthetic and functional designs. 


Combining motion and stillness together, the website uses minimalist, low-profile gray-tone page design to well display three key elements of CAMERICH: brand dynamics, products details and company culture, revealing a unique brand image of CAMERICH that possesses both international and oriental beauty.





The website was formally launched in Sept. 2017, with Chinese and English versions to meet different needs of global customers. It has independent page layouts on PC and mobile phone, and enjoys responsive layouts which are able to adapt to various screen sizes.


Design is the process from zero to the final result. Pictures, texts and videos all come to spark extraordinarily fresh ideas, rich contents and hearth-touching appeal. The combination of irregular typesetting, abstract and figurative elements, interesting links, and rich forms of interaction, gives people the desire to further explore CAMERICH with every click.


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CAMERICH User Registration Agreement

I. General

1.1 The rights of ownership and operation of the official website of Beijing Triumph Furniture Co., Ltd. (hereinafter referred to as "CAMERICH") shall vest in CAMERICH.

1.2 Users shall read this Agreement carefully prior to registration and may become registered users only after agreeing to comply with this Agreement. Once registered, the agreement relationship between users and CAMERICH will form automatically, and users shall be bound by this Agreement. Before using special services or products, users shall agree to accept relevant terms of this Agreements.

1.3 This Agreement can be updated at any time by CAMERICH, and users shall note and agree that the community does not assume the obligation of notification. Notices, announcements, statements or other similar contents of the community shall constitute a part of this Agreement.

II. Services

2.1 The specific contents of CAMERICH shall be provided by the community according to the actual situation.

2.2 The community only provides relevant network services. All equipment related to network services (such as personal computers, mobile phones and other devices related to access to the Internet or mobile network) and required costs (such as telephone fees and access fees paid for access to the Internet, as well as mobile phone fees paid for use of the mobile network) shall be borne by users.

III. User Account

3.1 Users who complete registration procedures in the registration system of the community and pass identity authentication shall become formal users and have all authorities which users are entitled to as stipulated in the community; users without authentication shall only have partial authority of the members as stipulated in the community. CAMERICH shall have the right to change the design of authorities of members.

3.2 Users can only use real names in accordance with the registration requirements and must register with their personal email address. Users shall have the obligation to ensure the security of their password and account. Any loss or damage arising from all activities conducted by users using their password and account shall be borne by users themselves, and the community shall assume no responsibility thereof. If users find any unauthorized use of their account or any other security problems, they shall immediately modify the account password, keep it appropriately and, if necessary, inform the community. The community shall assume no responsibility for illegal use of a user's account by others caused by hacking or negligent password keeping.
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