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2018-06-14

Less Intricacy, More Elegance
Mild Gray Tone Highlights Elegance and Avant-garde Design

The only way to discover the limits of the possible is to venture a little way past them into the impossible.  

- British writer Arthur C. Clarke 


Taking "Refuse Routine" as the philosophy of life today, the new generation constantly explores the new values and connotation of things. Adhering to this innovative thinking, China’s top furniture brand CAMERICH joins hands with interior design agency AD Architecture to create the Gray Box residential project, with the minimalist approach, to break people's stereotype of the gray color and highlight its elegant quality and avant-garde design in the living space.


Different from the addition type of decoration, the project sketches out a home with artistic style. Echoing the "Less is more" design concept of CAMERICH, the overall color and structure are concise but not monotonous, highlighting a high-end, stylish quality.







Taking into account the harmony of the overall tone and form, a touch of orange is dotted among the colors of gray, black and white, revealing a sense of vitality in the peaceful design. The combination of solid ceramic tiles, glass and soft leather sofas, lounge chairs shows the balance of hardness and softness. It’s also the perfect balance between warmth and cold, more and less. Everything is just right. The Gray Box manifests gentle calm, deep elegance and moderate grandeur.






The gray toned space calms down the restless mind, and also reflects the Danshari philosophy as well as minimalist aesthetic concept.


Reduce the intricate and flashy elements, while adding comfort and elegance to life. The mild gray color, with clean lines and surfaces, creates the most authentic way of living.


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CAMERICH User Registration Agreement

I. General

1.1 The rights of ownership and operation of the official website of Beijing Triumph Furniture Co., Ltd. (hereinafter referred to as "CAMERICH") shall vest in CAMERICH.

1.2 Users shall read this Agreement carefully prior to registration and may become registered users only after agreeing to comply with this Agreement. Once registered, the agreement relationship between users and CAMERICH will form automatically, and users shall be bound by this Agreement. Before using special services or products, users shall agree to accept relevant terms of this Agreements.

1.3 This Agreement can be updated at any time by CAMERICH, and users shall note and agree that the community does not assume the obligation of notification. Notices, announcements, statements or other similar contents of the community shall constitute a part of this Agreement.

II. Services

2.1 The specific contents of CAMERICH shall be provided by the community according to the actual situation.

2.2 The community only provides relevant network services. All equipment related to network services (such as personal computers, mobile phones and other devices related to access to the Internet or mobile network) and required costs (such as telephone fees and access fees paid for access to the Internet, as well as mobile phone fees paid for use of the mobile network) shall be borne by users.

III. User Account

3.1 Users who complete registration procedures in the registration system of the community and pass identity authentication shall become formal users and have all authorities which users are entitled to as stipulated in the community; users without authentication shall only have partial authority of the members as stipulated in the community. CAMERICH shall have the right to change the design of authorities of members.

3.2 Users can only use real names in accordance with the registration requirements and must register with their personal email address. Users shall have the obligation to ensure the security of their password and account. Any loss or damage arising from all activities conducted by users using their password and account shall be borne by users themselves, and the community shall assume no responsibility thereof. If users find any unauthorized use of their account or any other security problems, they shall immediately modify the account password, keep it appropriately and, if necessary, inform the community. The community shall assume no responsibility for illegal use of a user's account by others caused by hacking or negligent password keeping.
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